True Touch™ Cosmetic  Story

True Touch™ Cosmetic  Story

It’s no secret that makeup can transform your appearance, but true confidence comes from the comfort of knowing that you are wearing cosmetics that actually improve the look and texture of your skin without harmful ingredients. True Touch Color Cosmetics pays tribute to each woman’s individual beauty with colors and formulas that will reveal your radiance and keep your skin looking young, gorgeous, and healthy – because we believe that true beauty is beauty that lasts.

We created the True Touch range to meet the needs of every woman. It’s a full range of color products designed to enhance your natural beauty through superior performance and provide complexion-friendly skin benefits without potentially harmful ingredients.

• True to you and true to our ideals
• Accentuates true beauty and individuality
• Beauty isn’t limited to a singular definition but celebrates the uniqueness of all women
• Genuine products – nothing questionable or hidden-clean formulas that benefit your skin and are not harmful.
• A perfect blend of science and nature

• You’ll love the feel of True Touch color cosmetics
• The best makeup should feel like you’re not wearing any al all
• Formulas delicately blended for a wonderfully touchable, light, and weightless application
• Using cosmetics should be easy – True Touch makes it possible

• Soft Blend™ formulas were carefully crafted and delicately blended for an ultra-weightless feel and age-camouflaging effect, resulting in a flawless look
• Unique combination of cutting-edge scientific and botanical ingredients
• Provides optimal performance, is gentle, and prevents moisture loss
• Attention to craftsmanship

Soft Blend™ Technology provides lightweight formulas plus additional performance benefits:

•  Elegantly Engineered Polymers

  • Velvety feel, improved coverage, and uniformity

  •  Ultra-smooth laydown and spreadability without heaviness or lingering oiliness

• Amino Acids and Natural Mineral Pigments

  • Pearlescence and color integrity

  • Light diffusion for a soft, youthful appearance, natural-looking results, and flawless finish

• Natural Moisture Compounds and Fatty Acids

  • Condition and soothe skin\

  • Delicate softness and creamy texture

• A perfect complement to Neways’ Skin Care regimen

• As the final step in your skin care regimen, True Touch Color Cosmetics is the perfect complement to Neways cutting-edge daily skin care products

• The complexion-friendly ingredients in True Touch form a loving relationship with your skin, nurturing an oasis of moisture

• Our cosmetic formulas are enhanced with:

•  Special skin nourishers, concentrated amino acids, and powerful antioxidants

• Delicate yet resilient jojoba oil
• Powerful allantoin

• Squalane, a skin-lipid mimicker, promotes a stable level of moisture and oils while creating a wonderful sense of suppleness
• Arginine supports optimum hydration, creating a youthful resilience

• True touch formulas include targeted antioxidants and skin fortifiers

• Help defy the appearance of aging

• Help protect your delicate complexion from the often-unkind environment

• Each True Touch formula is free of:

  • Added toxins, dioxins, and common irritants

  • Talc, Kaolin, bentonite, mineral oil, petrolatum, and phthalates

  • Fragrance and added parabens

Safety tested and dermatologist approved, meeting Neways’ standards of excellence.

There are no two women alike

A beautiful transformation

• Let True Touch™  cosmetics enhance your true beauty and inspire you to discover your original sense of expression
• True Touch™  Color Cosmetics – individually beautiful, uniquely you.