Bring the salon home to you. The entire Keratonics™
line gives you sensationally healthy, urban-savvy hair every time, and
lets you experience the peace of mind that comes with using products
free of potentially harmful ingredients.
Keratonics™ is—
Free of sodium lauryl sulfate
Free of propylene glycol
Free of dioxins
Free of added parabens
Made with EU-allergen-friendly fragrances
Safety tested
Clinically tested
Not tested on animals
Keratonics Hair Care System
3 Steps to Perfection
Offers professional quality
perfection in three easy steps:
• Wash and Rinse
• Nourish and Mend
• Refine and Design
Complete
UrbanScreen™ Protection
The Keratonics™ line is designed
so that when you use a product from each of 3 steps, you receive the
full benefits of UrbanScreen™ complex. Mix and match to customize your
daily hair care ritual.
Keratonics™ Deep Cleansing
Shampoo is designed for oily hair and combines gentle natural latherers
with our proprietary UrbanScreen™ Complex to gently yet energetically
remove excess sebum and buildup, preserve color, and protect hair from
environmental stresses.
Benefits
New, gentle formula removes
buildup and debris from various hair types
Utilizes new, gentle,
color-safe latherers
Designed to help hair color
stay brighter longer
Key
ingredients
Sodium Lauroyl Silk Amino
Acids - A mild latherer from silk proteins
Serenoa Serrulate Fruit
Extract (Saw Palmetto) - Promotes normal hair health
Centipeda Cunninghamii Extract
(Old Man Weed) - Australian native plant which is used to support
healthy skin
Keratonics™ Volumizing Shampoo is
designed for fine, thin hair and combines an exclusive blend of natural
latherers with our proprietary UrbanScreen™ Complex to create instant
lift, condition, preserve color, and protect hair from environmental
stresses.
Benefits
A lighter shampoo designed to
provide volumizing effect
Keratonics™ Hydrating Shampoo is
designed for dry, damaged, and coarse hair, infusing concentrated
ingredients to hydrate and strengthen while our UrbanScreen™ Complex
nourishes, preserves color and protects hair from environmental
stresses.
Keratonics™ Light Moisturizing
Conditioner features date extract to leave hair silky, strong, and
manageable without weighing it down, while our proprietary UrbanScreen™
Complex preserves color and protects hair from harmful environmental
stresses.
Benefits
A gentle and light conditioner
designed for oily, fine, and normal hair types
Promotes volumizing effect for
fine, limp hair
Multiple conditioning agents
help preserve hair color and moisture
Designed to protect hair from
environmental stresses
Protects against heat styling
Key
Ingredients:
Hydrolyzed Silk PG-propyl
methylsilanediol crosspolymer - A polymer made from silk and
silicone which conditions hair
Keratonics™ Deep Moisturizing
Conditioner is designed for severely damaged hair and features
moisture-rich murumuru butter and sunflower extracts to restore moisture
balance and promote healthy, shiny hair, while our proprietary
UrbanScreen™ Complex preserves color and protects hair from
environmental damage and heat styling.
Benefits
Moisture-rich conditioner
designed for dry to normal, coarse, and damaged hair
Protects hair from
environmental stresses
Extends hair color
Protects against heat styling
Key Ingredients:
Hydrolyzed Silk PG-propyl
methylsilanediol crosspolymer A polymer made from silk and
silicone which conditions hair
Cramble Abyssinica Seed Oil -
Rich in fatty acids which makes hair feel softer
Hydrolyzed Corn, Wheat, and
Soy Proteins - Protect and strengthen hair
Keratonics™ Repairing Mask is an
intense, hydrating hair treatment featuring global butters to improve
shine and repair severely damaged hair, while our proprietary
UrbanScreen™ Complex preserves color and protects hair from
environmental damage and heat styling.
Benefits
An intensive treatment
designed to support extremely dry or damaged hair
Multiple conditioning agents
provide excellent sensory experience while leaving hair replenished
Silk-derived conditioner
repairs and protects hair
Protects against heat styling
Key
Ingredients:
Hydrolyzed Silk PG-propyl
methylsilanediol crosspolymer - A polymer made from silk and
silicone which conditions hair
Keratonics™ Smoothing Essence is a
non-aerosol, spray-on treatment that conditions hair and removes
tangles, leaving hair glossy and silky while our proprietary
UrbanScreen™ Complex protects hair from environmental stresses.
Benefits
Protects hair from daylight,
oxidation, and indoor and outdoor pollution
Prestige-level feel and
application leaves hair silky and smooth
Adds instant gloss to hair and
improves hair combability
Key
Ingredients:
Cyclopentasiloxane - A
volatile emollient that evaporates at body temperature
Neopentyl glycol
diethylhexanoate - A luxurious emollient that provides conditioning
Pistacia Vera Seed Oil - A
natural oil rich in linoleic acids
Keratonics™
Shaping Gel is a clear, non-sticky, non-flaking formula that provides
versatile hold, while our proprietary UrbanScreen™ Complex
repairs, hydrates, preserves color, and protects hair from environmental
damage.
Benefits
Primary fixative for direct
styling and long-lasting hold
Features plasticized,
state-of-the-art polymers for stronger hold
Protects the hair from
environmental stresses
Contains special antioxidants
and proteins to protect and repair hair
Key Ingredients:
Hydrolyzed Corn, Wheat, and
Soy Proteins - Protect and strengthen hair
Feels lighter, cleaner, less sticky
The Keratonics Shaping Gel is better than most in that it feels
lighter, cleaner, less sticky. It effectively
"shapes" wet hair into the style desired, and when dry, the hair
can be brushed and turns out fluffy, still basically
"remembering" the style formed when wet. A good product!
Dahna, UT
Keratonics™ Styling Spray is a
non-aerosol and alcohol-free formula that provides high performance and
versatile hold without stickiness or residue, while our proprietary
UrbanScreen™ Complex repairs, hydrates, and protects hair from the
environment.
Benefits
Alcohol-free formula
Provides perfect, flexible
hold with properly plasticized, state-of-the-art polymers
Nourishes damaged hair
Key
Ingredients:
Gossypium Herbaceum (Cotton)
Extract - An Indian ayurvedic herb consisting of many saccharides
which help strengthen hair.
Octylacrylamide/acrylates/butylaminoethyl
methacrylate copolymer Creates firm film on the hair shaft to
hold hair - Provides environmental protection
Bring the Salon Home
Enjoy
sensationally healthy hair
Style
urban-savvy hair
Infuse
with high-tech protection
Pamper
with exotic world botanicals
Order now to experience
Professional-quality results at
home today.
A message from Dr. Samuel Epstein
An internationally recognized authority on the toxic and
carcinogenic effects of environmental pollutants,
ingredients, and contaminants in consumer products, Dr.
Samuel Epstein gave a keynote address at Neways’ recent
Japan convention.
“Keratonics™ conditioners, shampoos, and styling
products are designed for personal use, but they’re also
designed for use in salons,” he said. “There are no
toxic synthetic ingredients in the Keratonics™ products.
They have safe alternative ingredients, including a wide
range of Japanese and worldwide botanical ingredients
and blends.”
Dr. Epstein concluded by saying, “Under your new CEO and
new ownership, you have unique opportunities to share
your products. People trust you because you are the
merchants of safety. You are making a contribution by
alerting people about toxic ingredients and giving them
safer alternatives through Neways.”
Directions:
Apply 2 drops of your chosen essential oil to the bristles of your
hairbrush and brush your hair well. The oils will leave your hair with a
wonderful aroma and helps with dandruff problems.
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