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Over 200 Products - Safe, Effective - Free of carcinogens, Toxins, Dioxins, other potentially Harmful Ingredients
Ingredients in our Products
Beauty Dangers
Shampoo Linked to Sperm
 Learn What Causes Scalp Conditions & Simple Ways To Quickly & Permanently Beat Itchy Dry Flaky Sore Scalp Conditions Naturally.
The ideal way to expose yourself to most toxins 
and carcinogens over your lifetime is to use 
mainstream personal care products.
"We only Care That You Know. 
Now Your Future Is In Your Hands
Are SHOCKING Ingredients Lurking In Your Bathroom?
Check Your Labels Here!
Unreasonable RISK 
by Samuel E. Epstein, M.D.
How to Avoid Cancer from Cosmetics and Personal Care Products: The Neways Story
This book explains how to recognize carcinogens on product labels, boycott such products, and shop for safe alternatives from non-mainstream industries and thus reduce your avoidable risks of cancer.  This is critical as we are losing the winnable war against cancer, which now strikes one in two men and one in three women in their lifetimes

 

Keratonics™—

Free of Potentially Harmful Ingredients

Request more 3rd Party Links Reporting Harmful Ingredients in Personal Care, Baby Care, and Household Products
Bring the salon home to you. The entire Keratonics™ line gives you sensationally healthy, urban-savvy hair every time, and lets you experience the peace of mind that comes with using products free of potentially harmful ingredients.

Keratinics™ is—

  • Free of sodium lauryl sulfate

  • Free of propylene glycol

  • Free of dioxins

  • Free of added parabens

  • Made with EU-allergen-friendly fragrances

  • Safety tested

  • Clinically tested

  • Not tested on animals

 

Keratonics Hair Care System

3 Steps to Perfection

Offers professional quality perfection in three easy steps:

 

• Wash and Rinse
• Nourish and Mend
• Refine and Design
 

Complete UrbanScreen™ Protection

The Keratonics™ line is designed so that when you use a product from each of 3 steps, you receive the full benefits of UrbanScreen™ complex. Mix and match to customize your daily hair care ritual.
 

Step 1: Wash and Rinse

Botanical-rich cleansing

 

Deep Cleansing Shampoo
For normal to oily hair
 
Volumizing Shampoo
For fine to normal hair
Hydrating Shampoo
For dry and damaged to normal hair

Deep Cleansing Shampoo        

Keratonics™ Deep Cleansing Shampoo is designed for oily hair and combines gentle natural latherers with our proprietary UrbanScreen™ Complex to gently yet energetically remove excess sebum and buildup, preserve color, and protect hair from environmental stresses.
 
Benefits
  • New, gentle formula removes buildup and debris from various hair types
  • Utilizes new, gentle, color-safe latherers
  • Designed to help hair color stay brighter longer
Key ingredients
  • Sodium Lauroyl Silk Amino Acids - A mild latherer from silk proteins
  • Serenoa Serrulate Fruit Extract (Saw Palmetto) - Promotes normal hair health
  • Centipeda Cunninghamii Extract (Old Man Weed) - Australian native plant which is used to support healthy skin

 

 

Volumizing Shampoo

 
Keratonics™ Volumizing Shampoo is designed for fine, thin hair and combines an exclusive blend of natural latherers with our proprietary UrbanScreen™ Complex to create instant lift, condition, preserve color, and protect hair from environmental stresses.
 
Benefits
  • A lighter shampoo designed to provide volumizing effect
  • Utilizes new, gentle, color-safe, amino acid latherer
  • New, more effective formula creates silkier, shinier hair
  • Designed to extend hair color, depth, and brilliance
Key Ingredients:
  • Sodium Lauroyl Silk Amino Acids -A mild latherer from protein sources
  • Hydrolyzed Corn, Wheat, and Soy Proteins -  Protects and strengthens hair
  • Yucca Glauca Root Extract - Delicate lather imparts satiny feel and moisturizes

 

 

Hydrating Shampoo

 
Keratonics™ Hydrating Shampoo is designed for dry, damaged, and coarse hair, infusing concentrated ingredients to hydrate and strengthen while our UrbanScreen™ Complex nourishes, preserves color and protects hair from environmental stresses.
 
Benefits
  • Designed to treat coarse, dry, damaged hair
  • Amino acid latherer gently cleanses color-treated hair
  • Unique moisturizing ingredients begin the conditioning process while cleansing
Key Ingredients:
  • Sodium Lauroyl Silk Amino Acids - A mild latherer based on silk proteins.
  • Helianthus Annuus (Sunflower) Seed Extract - Helps repair hair damaged by the cold
  • Ilex Paraguariensis Leaf Extract (Mate tea) - Powerful antioxidants
  • Astrocaryum Murumuru Butter -uenches dehydrated hair

 

 

 

Step 2: Nourish and Mend

Conditioning treatments

 

Light Moisturizing Conditioner
For fine, oily, and normal hair
 
Deep Moisturizing Conditioner
For dry and damaged to normal hair
Repairing Mask
For dry and damaged hair
 

 

 

Light Moisturizing Conditioner

Keratonics™ Light Moisturizing Conditioner features date extract to leave hair silky, strong, and manageable without weighing it down, while our proprietary UrbanScreen™ Complex preserves color and protects hair from harmful environmental stresses.

 

Benefits
  • A gentle and light conditioner designed for oily, fine, and normal hair types
  • Promotes volumizing effect for fine, limp hair
  • Multiple conditioning agents help preserve hair color and moisture
  • Designed to protect hair from environmental stresses
  • Protects against heat styling
Key Ingredients:
  • Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer - A polymer made from silk and silicone which conditions hair
  •  Foeniculum Vulgare (Fennel) Seed Extract - Provides environmental protection
  • Machilus Odoratissima Bark Extract - A natural conditioning extract native to Nepal\  Conditions hair Improves barrier function
  • Hexapeptide-11  - Supports the health of hair

 

 

Deep Moisturizing Conditioner

 
Keratonics™ Deep Moisturizing Conditioner is designed for severely damaged hair and features moisture-rich murumuru butter and sunflower extracts to restore moisture balance and promote healthy, shiny hair, while our proprietary UrbanScreen™ Complex preserves color and protects hair from environmental damage and heat styling.

 

Benefits
  • Moisture-rich conditioner designed for dry to normal, coarse, and damaged hair
  • Protects hair from environmental stresses
  •  Extends hair color
  •  Protects against heat styling
Key Ingredients:
  • Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer
    A polymer made from silk and silicone which conditions hair
  •  Cramble Abyssinica Seed Oil - Rich in fatty acids which makes hair feel softer
  • Hydrolyzed Corn, Wheat, and Soy Proteins - Protect and strengthen hair

 

 

Repairing Mask

 
Keratonics™ Repairing Mask is an intense, hydrating hair treatment featuring global butters to improve shine and repair severely damaged hair, while our proprietary UrbanScreen™ Complex preserves color and protects hair from environmental damage and heat styling.
 
Benefits
  • An intensive treatment designed to support extremely dry or damaged hair
  • Multiple conditioning agents provide excellent sensory experience while leaving hair replenished
  • Silk-derived conditioner repairs and protects hair
  • Protects against heat styling
 
Key Ingredients:
  • Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer - A polymer made from silk and silicone which conditions hair
  •  Foeniculum Vulgare (Fennel) Seed Extract  - Provides environmental protection
  • Lactobacillus/Phoenix/Dactylifera (Date) Fruit Ferment Extract - Smoothes the cuticle and increases the thickness of hair
  •  Biosaccharide gum-1 - A polymeric saccharide which provides strong moisture retention

 


 

Step 3: Refine and Design

Tools of the trade
 
Smoothing Essence
For all hair
 
Style Perfecting Foam
For all hair
 
Shaping Gel
For all hair
Morphing Wax
For all hair
 
Styling Spray
For all hair

Smoothing Essence

 
Keratonics™ Smoothing Essence is a non-aerosol, spray-on treatment that conditions hair and removes tangles, leaving hair glossy and silky while our proprietary UrbanScreen™ Complex protects hair from environmental stresses.
 
Benefits
  • Protects hair from daylight, oxidation, and indoor and outdoor pollution
  • Prestige-level feel and application leaves hair silky and smooth
  • Adds instant gloss to hair and improves hair combability
Key Ingredients:
  • Cyclopentasiloxane - A volatile emollient that evaporates at body temperature
  • Neopentyl glycol diethylhexanoate - A luxurious emollient that provides conditioning
  • Pistacia Vera Seed Oil - A natural oil rich in linoleic acids
  • Tocopheryl Acetate - A form of vitamin E

 

 

Style Perfecting Foam

 
Keratonics™ Style Perfecting Foam is a non-aerosolear, non-sticky, non-flaking formula that provides versatile hold, while our proprietary UrbanScreen™ Complex repairs, hydrates, preserves color, and protects hair from environmental damage.
 
Benefits
  • Primary fixative for direct styling and long-lasting hold
  • Features plasticized, state-of-the-art polymers for stronger hold
  • Protects the hair from environmental stresses
  • Contains special antioxidants and proteins to protect and repair hair
Key Ingredients:
  • Hydrolyzed Corn, Wheat, and Soy Proteins - Protect and strengthen hair
  • Polyquaternium-46 - Conditions and holds hair
  • Foeniculum Vulgare (Fennel) Seed Extract - Provides environmental protection

 

 

Morphing Wax

 
Keratonics™ Morphing Wax is a rich and creamy formula that provides separation, movement, and multi-dimensional styles, while our proprietary UrbanScreen™ Complex infuses unique, nutrient-rich ingredients to add shine, revolutionary climate control technology, ultimate conditioning, and protection from environmental stresses.
 
Benefits
  • Creates multi-dimentional styles
  • Provides frizz and humidity control
  • Easy to apply to hair
  • Creates moderate hold with special polymer blend
  • Protects and nourishes hair
Key Ingredients:
  • VP/methacrylamide/vinyl imidazole copolymer - Forms clear veil to hold hair
  • PVP - Provides perfect hold
  • Astrocaryum Murumuru Butter - Relieves dryness
  • Saccharm Officinarum (Sugar Cane) Extract - Has antioxidant activity

 

Shaping Gel

 Keratonics Shaping Gel is a clear, non-sticky, non-flaking formula that provides versatile hold, while our proprietary UrbanScreen Complex repairs, hydrates, preserves color, and protects hair from environmental damage.

 

 Benefits
  • Primary fixative for direct styling and long-lasting hold
  • Features plasticized, state-of-the-art polymers for stronger hold
  • Protects the hair from environmental stresses
  • Contains special antioxidants and proteins to protect and repair hair
Key Ingredients:
  • Hydrolyzed Corn, Wheat, and Soy Proteins - Protect and strengthen hair
  • Polyquaternium-46 - Conditions and holds hair
  • Foeniculum Vulgare (Fennel) Seed Extract -  Provides environmental protection

 

 

Styling Spray

 
Keratonics™ Styling Spray is a non-aerosol and alcohol-free formula that provides high performance and versatile hold without stickiness or residue, while our proprietary UrbanScreen™ Complex repairs, hydrates, and protects hair from the environment.
 
Benefits
  • Alcohol-free formula
  • Provides perfect, flexible hold with properly plasticized, state-of-the-art polymers
  • Nourishes damaged hair
Key Ingredients:
  • Gossypium Herbaceum (Cotton) Extract - An Indian ayurvedic herb consisting of many saccharides which help strengthen hair.
  • Octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer
    Creates firm film on the hair shaft to hold hair - Provides environmental protection

Bring the Salon Home

  1. Enjoy sensationally healthy hair
  2. Style urban-savvy hair
  3. Infuse with high-tech protection
  4. Pamper with exotic world botanicals
Order now to experience
Professional-quality results at home today.

A message from Dr. Samuel Epstein

An internationally recognized authority on the toxic and carcinogenic effects of environmental pollutants, ingredients, and contaminants in consumer products, Dr. Samuel Epstein gave a keynote address at Neways’ recent Japan convention.
“Keratonics™ conditioners, shampoos, and styling products are designed for personal use, but they’re also designed for use in salons,” he said. “There are no toxic synthetic ingredients in the Keratonics™ products. They have safe alternative ingredients, including a wide range of Japanese and worldwide botanical ingredients and blends.”
Dr. Epstein concluded by saying, “Under your new CEO and new ownership, you have unique opportunities to share your products. People trust you because you are the merchants of safety. You are making a contribution by alerting people about toxic ingredients and giving them safer alternatives through Neways.”
Neways scientists formulated the Keratonics™ products with your safety and health in mind.

          Complementary Products

Wild Rosemary Essential Oil Invigorates the scalp while fighting greasiness
Orange Essential Oil
Soothes and moisturizes the scalp when applied topically with mixing oil.
Essential Oils - Skin & Hair Care
Essential Oils for Hair Care
Scented Hair
2 drops of Rosemary, Lavender or Sandalwood
Directions: Apply 2 drops of your chosen essential oil to the bristles of your hairbrush and brush your hair well. The oils will leave your hair with a wonderful aroma and helps with dandruff problems.
The ideal way to expose yourself to most toxins 
and carcinogens over your lifetime is to use 
mainstream personal care products.
"We only Care That You Know. 
Now Your Future Is In Your Hands
Order
The Convert Your Bathroom Pack - Today!
      
Distributing the safest, most effective consumer products in the World
We Are Proud To Sponsor  The Cancer Prevention Coalition
These statements have not been evaluated by the food and drug administration. The products mentioned are not intended to diagnose, treat, cure or prevent any disease. Always see your licensed health care professional for proper diagnosis and treatment.
Copyright © 1999 - 2007 Anti-Aging Choices all rights reserved.
Revised: October 29, 2008.