Anti-Aging Choices and Healthy
Homes



Over 200 Products - Safe, Effective - Free of
carcinogens, Toxins, Dioxins, other potentially Harmful Ingredients


The ideal way to expose
yourself to most toxins
and carcinogens over your lifetime is to use
mainstream personal care products.
"We only Care That You Know.
Now Your Future Is In Your Hands
Are
SHOCKING Ingredients Lurking In Your
Bathroom?
Order
The Convert Your Bathroom Pack - Today!


Unreasonable
RISK by Samuel E. Epstein, M.D. How to Avoid Cancer from Cosmetics and
Personal Care Products:
The Neways Story
This book explains how to
recognize carcinogens on product labels, boycott such products, and
shop for safe alternatives from non-mainstream industries and thus
reduce your avoidable risks of cancer. This is critical as we
are losing the winnable war against cancer, which now strikes one in
two men and one in three women in their lifetimes
|

Keratonics™—
Free of Potentially Harmful
Ingredients

Request more 3rd Party Links Reporting Harmful Ingredients in
Personal Care, Baby Care, and Household Products


Bring the salon
home to you. The entire Keratonics™ line gives you sensationally healthy, urban-savvy hair every time, and lets you
experience the peace of mind that comes with using products free
of potentially harmful ingredients.
Keratinics™ is—
Keratonics Hair Care System
3 Steps to Perfection
Offers professional quality perfection in three easy steps:
• Wash and Rinse
• Nourish and Mend
• Refine and Design
Complete UrbanScreen™ Protection
The Keratonics™ line is designed so that when you use a product from each
of 3 steps, you receive the full benefits of UrbanScreen™ complex. Mix
and match to customize your daily hair care ritual.
Step 1: Wash and Rinse
Botanical-rich cleansing
For normal to oily hair
For fine to normal hair
|
For dry and damaged to
normal hair |

Deep Cleansing Shampoo

Keratonics™ Deep Cleansing Shampoo is designed for oily hair and
combines gentle natural latherers with our proprietary UrbanScreen™
Complex to gently yet energetically remove excess sebum and buildup,
preserve color, and protect hair from environmental stresses.
Benefits
-
New, gentle formula removes buildup and debris from various hair types
-
Utilizes new, gentle, color-safe latherers
-
Designed to help hair color stay brighter longer
Key ingredients
-
Sodium Lauroyl Silk Amino Acids
- A mild latherer from silk proteins
-
Serenoa Serrulate Fruit Extract (Saw Palmetto)
- Promotes normal hair health
-
Centipeda Cunninghamii Extract (Old Man Weed)
- Australian native plant which is used to support
healthy skin


Keratonics™ Volumizing
Shampoo is designed for fine, thin hair and combines an exclusive blend
of natural latherers with our proprietary UrbanScreen™ Complex to create
instant lift, condition, preserve color, and protect hair from
environmental stresses.
Benefits
-
A lighter shampoo designed to provide volumizing effect
-
Utilizes new, gentle, color-safe, amino acid latherer
-
New, more effective formula creates silkier, shinier hair
-
Designed to extend hair color, depth, and brilliance
Key Ingredients:
-
Sodium Lauroyl Silk Amino Acids
-A mild latherer from protein sources
-
Hydrolyzed Corn, Wheat, and Soy Proteins
- Protects and strengthens hair
-
Yucca Glauca Root Extract - Delicate lather imparts satiny feel and moisturizes



Keratonics™ Hydrating Shampoo is designed for dry, damaged, and coarse
hair, infusing concentrated ingredients to hydrate and strengthen while
our UrbanScreen™ Complex nourishes, preserves color and protects hair
from environmental stresses.
Benefits
-
Designed to treat coarse, dry, damaged hair
-
Amino acid latherer gently cleanses color-treated hair
-
Unique moisturizing ingredients begin the conditioning process while
cleansing
Key Ingredients:
-
Sodium Lauroyl Silk Amino Acids
- A mild latherer based on silk proteins.
-
Helianthus Annuus (Sunflower) Seed Extract
- Helps repair hair damaged by the cold
-
Ilex Paraguariensis Leaf Extract (Mate tea)
- Powerful antioxidants
-
Astrocaryum Murumuru Butter -uenches dehydrated hair


Step 2: Nourish
and Mend
Conditioning treatments

Light Moisturizing Conditioner

Keratonics™ Light Moisturizing Conditioner features date extract to
leave hair silky, strong, and manageable without weighing it down, while
our proprietary UrbanScreen™ Complex preserves color and protects hair
from harmful environmental stresses.
Benefits
-
A gentle and light conditioner designed for oily, fine, and normal
hair types
-
Promotes volumizing effect for fine, limp hair
-
Multiple conditioning agents help preserve hair color and moisture
-
Designed to protect hair from environmental stresses
-
Protects against heat styling
Key Ingredients:
-
Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer
- A polymer made from silk and silicone which
conditions hair
-
Foeniculum Vulgare (Fennel) Seed Extract
- Provides environmental protection
-
Machilus Odoratissima Bark Extract
- A natural conditioning extract native to Nepal\
Conditions hair Improves barrier function
-
Hexapeptide-11 - Supports the health of hair


Keratonics™ Deep Moisturizing Conditioner is designed for severely
damaged hair and features moisture-rich murumuru butter and
sunflower extracts to restore moisture balance and promote healthy,
shiny hair, while our proprietary UrbanScreen™ Complex preserves
color and protects hair from environmental damage and heat styling.
Benefits
-
Moisture-rich conditioner designed for dry to normal, coarse, and
damaged hair
-
Protects hair from environmental stresses
-
Extends hair color
-
Protects against heat styling
Key Ingredients:
-
Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer A polymer made from silk and silicone which conditions hair
-
Cramble Abyssinica Seed Oil
- Rich in fatty acids which makes hair feel softer
-
Hydrolyzed Corn, Wheat, and Soy Proteins
- Protect and strengthen hair


Keratonics™ Repairing Mask is an intense, hydrating hair treatment
featuring global butters to improve shine and repair severely damaged
hair, while our proprietary UrbanScreen™ Complex preserves color and
protects hair from environmental damage and heat styling.
Benefits
-
An intensive treatment designed to support extremely dry or damaged
hair
-
Multiple conditioning agents provide excellent sensory experience
while leaving hair replenished
-
Silk-derived conditioner repairs and protects hair
-
Protects against heat styling
Key Ingredients:
-
Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer
- A polymer made from silk and silicone which conditions hair
-
Foeniculum Vulgare (Fennel) Seed Extract
- Provides environmental protection
-
Lactobacillus/Phoenix/Dactylifera (Date) Fruit Ferment Extract
- Smoothes the cuticle and increases the thickness of hair
-
Biosaccharide gum-1 - A polymeric saccharide which provides strong moisture retention


Step 3: Refine and Design
Tools of the trade

Keratonics™ Smoothing Essence is a non-aerosol, spray-on treatment that
conditions hair and removes tangles, leaving hair glossy and silky while
our proprietary UrbanScreen™ Complex protects hair from environmental
stresses.
Benefits
-
Protects hair from daylight, oxidation, and indoor and outdoor
pollution
-
Prestige-level feel and application leaves hair silky and smooth
-
Adds instant gloss to hair and improves hair combability
Key Ingredients:
-
Cyclopentasiloxane - A volatile emollient that evaporates at body temperature
-
Neopentyl glycol diethylhexanoate
- A luxurious emollient that provides conditioning
-
Pistacia Vera Seed Oil - A natural oil rich in linoleic acids
-
Tocopheryl Acetate - A form of vitamin E


Keratonics™ Style Perfecting Foam is a non-aerosolear, non-sticky, non-flaking formula that
provides versatile hold, while our proprietary UrbanScreen™ Complex
repairs, hydrates, preserves color, and protects hair from environmental
damage.
Benefits
-
Primary fixative for direct styling and long-lasting hold
-
Features plasticized, state-of-the-art polymers for stronger hold
-
Protects the hair from environmental stresses
-
Contains special antioxidants and proteins to protect
and repair hair
Key Ingredients:
-
Hydrolyzed Corn, Wheat, and Soy Proteins
- Protect and strengthen hair
-
Polyquaternium-46 - Conditions and holds hair
-
Foeniculum Vulgare (Fennel) Seed Extract
- Provides environmental protection


Keratonics™ Morphing Wax is a rich and creamy formula that provides
separation, movement, and multi-dimensional styles, while our
proprietary UrbanScreen™ Complex infuses unique, nutrient-rich
ingredients to add shine, revolutionary climate control technology,
ultimate conditioning, and protection from environmental stresses.
Benefits
-
Creates multi-dimentional styles
-
Provides frizz and humidity control
-
Easy to apply to hair
-
Creates moderate hold with special polymer blend
-
Protects and nourishes hair
Key Ingredients:
-
VP/methacrylamide/vinyl imidazole copolymer
- Forms clear veil to hold hair
-
PVP - Provides perfect hold
-
Astrocaryum Murumuru Butter - Relieves dryness
-
Saccharm Officinarum (Sugar Cane) Extract
- Has antioxidant activity

 
Keratonics™
Shaping Gel is a clear, non-sticky, non-flaking formula that provides
versatile hold, while our proprietary UrbanScreen™ Complex
repairs, hydrates, preserves color, and protects hair from environmental
damage.
Benefits
-
Primary fixative for direct
styling and long-lasting hold
-
Features plasticized,
state-of-the-art polymers for stronger hold
-
Protects the hair from
environmental stresses
-
Contains special antioxidants
and proteins to protect and repair hair
Key Ingredients:
-
Hydrolyzed Corn, Wheat, and
Soy Proteins - Protect and strengthen hair
-
Polyquaternium-46 -
Conditions and holds hair
-
Foeniculum Vulgare (Fennel)
Seed Extract - Provides environmental protection


Keratonics™ Styling Spray is a non-aerosol and alcohol-free formula that
provides high performance and versatile hold without stickiness or
residue, while our proprietary UrbanScreen™ Complex repairs, hydrates,
and protects hair from the environment.
Benefits
-
Alcohol-free formula
-
Provides perfect, flexible hold with properly plasticized,
state-of-the-art polymers
-
Nourishes damaged hair
Key Ingredients:
-
Gossypium Herbaceum (Cotton) Extract
- An Indian ayurvedic herb consisting of many saccharides which help
strengthen hair.
-
Octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer Creates firm film on the hair shaft to hold hair
- Provides environmental protection
Bring the Salon Home
-
Enjoy sensationally healthy hair
-
Style urban-savvy hair
-
Infuse with high-tech protection
-
Pamper with exotic world botanicals

Order now to experience
Professional-quality results at
home today.

A message from
Dr. Samuel Epstein
 An internationally recognized authority on the toxic and carcinogenic
effects of environmental pollutants, ingredients, and contaminants in
consumer products, Dr. Samuel Epstein gave a keynote address at Neways’
recent Japan convention.
“Keratonics™
conditioners, shampoos, and styling products are designed for personal
use, but they’re also designed for use in salons,” he said. “There are
no toxic synthetic ingredients in the Keratonics™ products. They have
safe alternative ingredients, including a wide range of Japanese and
worldwide botanical ingredients and blends.”
Dr. Epstein
concluded by saying, “Under your new CEO and new ownership, you have
unique opportunities to share your products. People trust you because
you are the merchants of safety. You are making a contribution by
alerting people about toxic ingredients and giving them safer
alternatives through Neways.” |
Neways
scientists formulated the Keratonics™ products with your safety and
health in mind.
Complementary Products
Scented Hair
Directions:
Apply 2 drops of your chosen essential oil to the bristles of your
hairbrush and brush your hair well. The oils will leave your hair
with a wonderful aroma and helps with dandruff problems.

The ideal way to expose
yourself to most toxins and carcinogens over your lifetime is to use mainstream personal care products.
"We only Care That You Know. Now Your Future Is In Your Hands
Order The Convert Your Bathroom Pack - Today!

Distributing the safest, most effective consumer products
in the World
We Are Proud To
Sponsor
The Cancer Prevention Coalition |

These statements
have not been evaluated by the food and drug administration. The
products mentioned are not intended to diagnose, treat, cure or prevent
any disease. Always see your licensed health care professional for
proper diagnosis and treatment.
Copyright © 1999 - 2007 Anti-Aging Choices all rights reserved. Revised:
October 29, 2008.
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